About CharlesXiong

Cross-border ecommerce operator focused on independent store growth.

I help ecommerce founders and overseas marketing teams build clearer growth systems across Shopify, WordPress, Google SEO, Google Ads, Google Merchant Center, Meta ads, product operations, analytics, and conversion optimization.

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14+

Years in digital growth

8+

Years managing teams

5-6

Years in overseas B2B promotion

3.2 -> 4.5

Google Shopping ROAS lift

What I Do

My work combines strategy and execution. I can start from market research, competitor analysis, product planning, and website architecture, then move into SEO, paid ads, feed optimization, landing page testing, data analysis, and team workflow management.

Independent store strategy
Shopify and WordPress builds
Google SEO and technical SEO
Google Ads, GMC, PMax, Shopping
Meta Ads and social growth
GA4, GSC, GTM, SEMrush, Ahrefs
Landing page CRO and A/B testing
Product research and SKU planning
CDN, hosting, speed and security
Video scripts, shooting and editing

Selected Results

Google Shopping ROAS improved from 3.2 to 4.5 after feed, keyword, and campaign optimization.
Google CPC reduced by about 15% through keyword screening and negative keyword management.
Meta short-video ads reached around 2.1% CTR and generated 240-500+ daily visits in campaign periods.
Product detail page A/B testing with main images and video improved conversion rate from 1.8% to 2.5%.

Experience

Independent Store Operations Manager

Shenzhen Kaihongda Technology Co., Ltd.

2022.11 - 2024.07
  • Led Shopify independent store operations, product planning, SKU optimization, campaign planning, and cross-channel growth.
  • Managed Google Ads, Google Merchant Center product feeds, Meta ads, KOL/KOC cooperation, social content, and promotion landing pages.
  • Built operating SOPs across product selection, creative production, ad launch, data review, customer service, and inventory coordination.

Overseas Market and Independent Store Growth

Shenzhen 73 Degree Ecommerce Co., Ltd.

2020.08 - 2022.10
  • Planned quarterly independent store growth goals across GMV, conversion rate, average order value, traffic quality, and product launches.
  • Optimized product pages, category pages, banners, popups, email/SMS retention workflows, and user experience with GA and heatmap data.
  • Improved conversion rate from 1.8% to 2.5%, supported 30-60 daily orders, and helped reach around $90K-$180K monthly sales volume.

Network Promotion Manager

Shenzhen Baiyun Technology Co., Ltd.

2016.03 - 2018.07
  • Managed the marketing department, promotion budget, data tracking, lead quality analysis, brand copy, landing page optimization, and channel cooperation.
  • Integrated Google SEM, Facebook, SEO, LinkedIn, Instagram, TikTok, and other traffic channels into quarterly and annual marketing plans.

Network Promotion and Overseas Marketing

Shenzhen Jingutian Technology Co., Ltd. / Shenzhen Sheli Industrial Co., Ltd.

2012.09 - 2021
  • Built WordPress foreign trade websites, product site networks, SEO systems, external link strategies, SEM accounts, and overseas market promotion plans.
  • Created team structures, reporting systems, performance rules, channel plans, Alibaba operations, paid advertising, and foreign trade lead generation workflows.

Need a clearer overseas growth plan?

Send your store URL, target market, product category, and current traffic channels. I can review the growth path from SEO, ads, content, product pages, and analytics.

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